A New Revenue Stream For Football Clubs

Key Benefits:

  • Diversified Revenue

  • Community Engagement

  • Low Operational Burden

  • Existing Sponsor Friendly

  • Revenue Sharing

Frequently Asked Questions

  • The Home Team can work alongside existing sponsors through partnership arrangements. In many cases, existing property partners may be able to deliver services and participate in the opportunity.

  • The model is designed to fit within existing commercial and marketing activities. Club involvement is primarily focussed on promotion and supporter engagement.

  • The Home Team shares revenue generated from property transactions originating from the club’s community. This creates a new income stream without requiring the club to operate an estate agency itself.

  • The Home Team manages the central platform and reporting framework, while approved property partners deliver the service locally. Structures can evolve as partnerships mature.

  • No. The Home Team provides the systems, support, reporting and operational framework. Property services are delivered by experienced local professionals.

  • The pilot phase is structured to have next to no cost or risk, allowing clubs to test demand before committing to a wider roll out.